NewGen Coaching is a high performance online coaching brand that specialises in elite physique transformations for ambitious men who deliver elite results. Their Instagram wasn’t reflecting that and they wanted to build a stronger online presence, attract more clients, and turn their page into a tool for leads.

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The Challenge

Before working together, NewGen had the results but no time to showcase them. They weren’t posting consistently and didn’t have a strategy in place, and the coaching page wasn’t bringing in leads or creating the sense of community they wanted.

 

NewGen’s goals were:

• Hit 10k

• Increase consistency in posting

• Turn the page into a source for leads

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The Solution

We came in with a full service support model which included:

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• Strategic content planning and direction

• Branded templates for efficiency and visual consistency

• Posting and scheduling support

• Monthly reporting and performance tracking

• Lead magnet development and story strategy to drive conversions

 

The focus was on building a high performing, consistent presence that reflected the quality of NewGen’s coaching and attracted the kind of high level clients they work with.

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Here’s what we implemented:

• A custom content calendar with regular posting (4-5x per week)

• Content shoots and filming guides

• Editing and production of short-form content

• Launch and ongoing management of her podcast: Meera’s Menopause Podcast

• Caption support and scheduling

• Monthly reporting and data analysis

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The focus was to showcase Meera’s depth of knowledge while making her brand feel approachable, empowering, and consistent to build a bigger, stronger online community.

 

 

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The Results

The numbers are a reflection of what happens when a strong brand gets the structure it needs:

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• 2,205% increase in views in just 5 months (from 15K to 350K)

• Grew 3300+ followers in 90 days

• Reels generated 2,385 interactions in a single month (a 34% rise)

• Saves up by 105%, comments up by 387%

• Story reach up by 18.6%, averaging 241 views per story

• Story output scaled to 138/month, creating more daily visibility and connection

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Reels became our main driver of engagement and with consistent, strategic posting, NewGen began to build the kind of authority and momentum they were after.

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The NewGen page is now a highly active lead focused account that truly represents the level of coaching they deliver.

Check out NewGen Coaching Instagram.

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